eHealth Technology Licensed by Kaiser Permanente of the Mid-Atlantic States
Innovative E-Commerce Technology to Power Broker-Generated Health Insurance Sales in Maryland, Virginia and D.C.
MOUNTAIN VIEW, CA -- (Marketwire) -- 02/05/08 -- eHealth, Inc. (NASDAQ: EHTH), parentcompany of eHealthInsurance,today announced the licensing of eHealth's e-commerce technology.
Under the agreement, Kaiser Permanente brokers and agents in Maryland,Virginia and the District of Columbia will use eHealth's e-commerceplatform to prepare quotes and submit applications to Kaiser Permanente,using a broker website designed and powered by eHealth.
"We're pleased to help a respected industry leader like Kaiser Permanentebuild a more robust and efficient e-commerce solution," says eHealth ChiefExecutive Officer Gary Lauer. "By streamlining its broker-generatedbusiness channel, we believe eHealth can powerfully contribute to Kaiser'scontinued success in the Mid-Atlantic region."
"Our number one concern is effectively serving the needs of our customers.eHealth's proven e-commerce technology will assist us with our efforts,while integrating brokers more directly with our underwriting process,"says Kaiser Permanente Vice President of Marketing, Sales & BusinessDevelopment, Ruben Burnett.
eHealth's e-commerce platform simplifies the complex and traditionallypaper-intensive sales and purchasing process. The proprietary technologyprovides instant access to online health insurance quotes, the ability tocompare benefits from different Kaiser Permanente plans side by side andfeatures such as eHealth's plan advisor tool and physician directories.
The e-commerce platform includes a powerful set of web-based sales toolsthat greatly improve the efficiency of selling and processing individualhealth insurance applications, with electronic signature integration andelectronic submission of broker-assisted applications.
About eHealth, Inc.:
eHealth, Inc. (NASDAQ: EHTH) is the parent company of eHealthInsurance, thenation's leading online source of health insurance for individuals,families and small businesses. Through the company's website,www.ehealthinsurance.com, consumers can get quotes from leading healthinsurance carriers, compare plans side by side, and apply for and purchasehealth insurance. eHealthInsurance offers more than 7,000 health plansunderwritten by more than 160 of the nation's leading health insurancecompanies. eHealthInsurance is licensed to sell health insurance in all 50states and the District of Columbia. eHealthInsurance and eHealth areregistered trademarks of eHealthInsurance Services, Inc.
This press release contains forward-looking statements as defined withinthe Private Securities Litigation Reform Act of 1995. These includestatements regarding implementation of the platform, the robustness andefficiency of eHealth's e-commerce solution, eHealth's ability tostreamline Kaiser Permanente's broker-generated business channel andcontribute to Kaiser Permanente's success in the mid-Atlantic region,eHealth e-commerce technology integrating Kaiser Permanente brokers moredirectly with the underwriting process and helping to more effectivelyserve the needs of Kaiser Permanente's customers, the effectiveness of theeHealth e-commerce platform in simplifying the sales and purchasingprocess and improving the efficiency of selling and processing individualhealth insurance applications. These forward-looking statements areinherently subject to various risks and uncertainties that could causeactual results to differ materially from the statements made, includingrisks associated with Kaiser Permanente's success in marketing its onlinesales; continued implementation of the e-commerce platform by KaiserPermanente and its brokers and agents; system failures, malfunctions, bugsor capacity constraints; the performance, reliability and availability ofthe platform and underlying network infrastructure; e-commerce securityrisks; resource allocation by Kaiser Permanente and its brokers and agents;the success of the relationship between eHealth and Kaiser Permanente andits brokers and agents; compliance with insurance and other laws andregulations and changes in laws and regulations. Other factors that couldcause operating, financial and other results to differ are described ineHealth's most recent periodic report as filed with the Securities andExchange Commission and available on the investor relations page ofeHealth's website at www.ehealthinsurance.com and on the Securities andExchange Commission's website at www.sec.gov. Neither eHealth nor KaiserPermanente of the Mid-Atlantic Region undertake any obligation to updateany forward-looking statement to conform the statement to actual results orchanges in expectations.
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