eHealth, Inc. to Address America’s Health Insurance Plans (AHIP) on “Preparing for Health Insurance Exchanges” at Trade Association’s Annual Conference

eHealth Panel Will Focus on Market-Tested Strategies for Competing in Health Insurance Exchanges
Mountain View, CA, June 15, 2011 – eHealth, Inc. (NASDAQ: EHTH) today will be speaking at the “Preparing for Exchanges” educational series at America’s Health Insurance Plans (AHIP) annual Institute 2011.
Rob Mercado, eHealth vice president, technology products and services, will lead a panel discussion on the topic of “Market-Tested Strategies to Succeed in Health Insurance Exchanges.” The panel will include representatives from the health insurance industry, including Celtic Insurance Company, the IHC Group and HTMS Consultants, an Emdeon Company.
Mercado and the panelists will discuss the following topics:
  • Strategies for reaching consumers on-line both inside and outside of new state health insurance exchanges
  • Cost effective technology solutions to implement and compete inside and outside of new health insurance exchanges
  • How health insurance exchanges will change the on-line market for agent-based sales and direct-to-consumer sales online
WHAT:  Panel: Market-Tested Strategies and Solutions to Succeed in Health Insurance Exchanges
WHEN: June 15, 2011, 4:30 pm PST at Moscone West
eHealth will also be exhibiting at the Exchange conference on June 15, as well as the AHIP Institute 2011 at Moscone West on June 16 and 17. The eHealth booth number is 834.
The Patient Protection and Affordable Care Act of 2010 requires state governments to deploy online health insurance exchanges allowing consumers to quote, compare, and enroll in the individual and small business health insurance plans of their choice.
Over the course of the past twelve years, eHealth has pioneered online health insurance comparison and enrollment platforms that have helped insure over 2 million Americans nationwide.  Through the company’s eHealth Technology and eHealth Government Systems groups, eHealth is a leading provider of exchange and e-commerce technology platforms for health insurance carriers, brokers, agents and state and federal governments.
About eHealth
eHealth, Inc. (NASDAQ: EHTH) is the parent company of eHealthInsurance, the nation's leading online source of health insurance for individuals, families and small businesses. Through the company's website,, consumers can get quotes from leading health insurance carriers, compare plans side by side, and apply for and purchase health insurance. eHealthInsurance offers thousands of individual, family and small business health plans underwritten by more than 180 of the nation's leading health insurance companies. eHealthInsurance is licensed to sell health insurance in all 50 states and the District of Columbia, making it the ideal model of a successful, high-functioning health insurance exchange. Through the company’s eHealth Technology solution (, eHealth is also a leading provider of health insurance exchange technology. eHealthTechnology’s exchange platform provides a suite of hosted e-commerce solutions that enable health plan providers, resellers and government entities to market and distribute products online. eHealth, Inc. also provides powerful online and pharmacy-based tools to help seniors navigate Medicare health insurance options, choose the right plan and enroll in select plans online through its wholly-owned subsidiary, ( and through its Medicare website