eHealth Technology Licensed by Group Health Incorporated

eHealth Technology to Provide New York Carrier New Online Direct Marketing Sales Platform

MOUNTAIN VIEW, CA -- (Marketwire) -- 10/09/07 -- eHealth, Inc. (NASDAQ: EHTH), parentcompany of eHealthInsurance, and Group Health Incorporated of New York(GHI) today announced the licensing of eHealth's innovative health insurance shoppingplatform for use on GHI's consumer website.

"We are excited to expand our role in the New York health insurance marketby licensing our e-commerce platform to an industry leader like GroupHealth Incorporated," says eHealth executive Bruce Telkamp. "Ourpartnership with GHI will provide New York consumers with more access tothe quality, Internet-based health insurance shopping tools they need tomake informed purchasing decisions."

"With eHealth's experience and expertise in the online health insurancemarket, we can enhance our online sales process and better serve the needsof all New Yorkers," says GHI executive George Babitsch, Senior VP, Salesand Marketing. "We expect direct online sales to be a significant part ofGHI's overall future sales. With eHealth's powerful, easy-to-usee-commerce platform, we can effectively reach even more New Yorkers who arelooking for affordable, quality health insurance coverage."

eHealth's e-commerce platform simplifies and streamlines the complex andtraditionally paper-intensive sales and purchasing process, for bothconsumers and carriers. The proprietary technology includes instant accessto online health insurancequotes, the ability to compare benefits from several plans side by sideand features such as eHealth's plan advisor tool, physician directories andconsumer reviews. The platform will also allow electronic signature andpayment integration, enabling consumers to complete the entire applicationprocess online.

Once implemented, eHealth's e-commerce platform will power all GHI's directonline sales. Customers who visit the GHI website will use eHealth'stechnology to receive quotes or apply for coverage under GHI plans.

About eHealth

eHealth, Inc. is the parent company of eHealthInsurance, the leading onlinesource of health insurancefor individuals, families and small businesses. eHealthInsurance presentscomplex health insurance information in an objective, user-friendly format,enabling the research, analysis, comparison and purchase of healthinsurance products that best meet consumers' needs. eHealth andeHealthInsurance are registered trademarks of eHealthInsurance Services,Inc.

eHealth, Inc. was founded in 1997 and its technology was responsible forthe nation's first Internet-based sale of a health insurance policy. TheCompany is headquartered in Mountain View, California. Additionalinformation can be found at the Company's website,www.ehealthinsurance.com.

About GHI

Group Health Incorporated (GHI) is a statewide health insurer serving NewYorkers since 1937. GHI and its wholly owned subsidiary, GHI HMO, providehealth care coverage and administrative services to more than 2.6 millionpeople. GHI offers customers a variety of PPO, EPO, and HMO programs, aswell as prescription drug, dental, and vision plans. Throughout its historyGHI has pioneered many of the programs that are now standard in the healthinsurance field.

Forward-Looking Statements

This press release contains forward-looking statements as defined withinthe Private Securities Litigation Reform Act of 1995. These includestatements regarding expansion of eHealth's role in the New York healthinsurance market; eHealth's ability to provide New York consumers withincreased access to quality, Internet-based health insurance shoppingtools; GHI's expectations that the e-commerce platform will enhance itsonline sales process, better serve the needs of New Yorkers and that directonline sales will be a significant part of its overall future sales; theeffectiveness of the platform in reaching more New Yorkers seeking healthinsurance coverage; implementation of the platform, including electronicsignature and payment integration; and the expectation that eHealth'se-commerce platform will power all GHI's direct online sales and thatcustomers who visit GHI's website will use eHealth's technology to receivequotes or apply for coverage under GHI plans. These forward-lookingstatements are inherently subject to various risks and uncertainties thatcould cause actual results to differ materially from the statements made,including risks associated with acceptance of the internet as a medium forthe purchase of health insurance; implementation of the platform; GHI'ssuccess in marketing its online sales; system failures, malfunctions, bugsor capacity constraints; the performance, reliability and availability ofthe platform and underlying network infrastructure; e-commerce securityrisks; GHI resource allocation, system failures or process breakdown;compliance with insurance and other laws and regulations and changes inlaws and regulations. Other factors that could cause operating, financialand other results to differ are described in eHealth's most recentQuarterly Report on Form 10-Q as filed with the Securities and ExchangeCommission and available on the investor relations page of eHealth'swebsite at www.ehealthinsurance.com and on the Securities and ExchangeCommission's website at www.sec.gov. Neither eHealth nor GHI undertakes anyobligation to update any forward-looking statement to conform the statementto actual results or changes in expectations.