eHealth and NFIB Unveil New Small Business HSA Platform

BusinessHSA Delivers Simple Cost-Effective Options for Small Businesses; Choice, Flexibility for Employees

WASHINGTON, DC -- (Marketwire) -- 06/09/08 -- eHealth, Inc. (NASDAQ: EHTH), parent companyof eHealthInsurance, and theNational Federation of IndependentBusiness today announced the release of eHealth's BusinessHSA, aninnovative and affordable online health insurance platform for smallbusinesses. The announcement was made at NFIB's National Small BusinessSummit in Washington, D.C.

Designed primarily for small businesses that cannot afford group healthinsurance, BusinessHSA is a simple online platform that allows employers toco-fund and administer their contributions to employee individual healthsavings accounts (HSA). It combines eHealth's powerful online healthinsurance platform with the tax-advantaged savings of HSAs to provide acomprehensive healthcare expense management tool.

The BusinessHSA platform gives employers the ability to contribute toemployee HSAs at defined levels and provides online payroll administrationto manage both employer and employee HSA contributions over time. Theplatform gives employees the ability to open an HSA and research and applyfor an affordable HSA-eligible health insurance plan. Employees will beable to easily manage their HSA bank accounts online and utilize aneHealth-branded debit card. Employers benefit from improved costmanagement, while employees enjoy affordable health insurance options andpotential tax savings.

Of the estimated 47 million Americans without health insurance(1), almost28 million are workers, the majority either employed by small businesses orself-employed.(2) eHealth has partnered with NFIB for many years to work topursue options that address this issue. The company worked closely withNFIB to develop BusinessHSA, seeking input from its members on how to bestcreate a product that can address small businesses' needs today. eHealth ismaking BusinessHSA available to NFIB members through its member website and to all small businesses

"After ten years of working with employers, we know that most of them wantto provide healthcare assistance for their employees, but fewer and fewercan afford a traditional group health insurance plan," said Gary Lauer,president and CEO of eHealth. "We designed BusinessHSA to open uppossibilities -- to give these employers an innovative, easy andcost-effective alternative to group health insurance."

"We are especially pleased to release BusinessHSA in conjunction with NFIB,a long-time partner," said Lauer. "NFIB has a respected history ofeffectively advocating for the concerns of small business owners, with aspecial interest in new, affordable healthcare solutions."

"Since 1986, the National Federation of Independent Business' members havesaid that healthcare costs are their number one concern," said ToddStottlemyer, president and CEO of NFIB. "BusinessHSA is one type ofinnovation that can help small businesses deal with the burden ofincreasing healthcare costs and stay competitive in hiring and retainingvalued employees."

NFIB members who wish to learn more about BusinessHSA should Others who wish to learn more about BusinessHSA and theother products and services offered by eHealth should Business HSA is currently available in 35states plus the District of Columbia, with additional availability plannedfor the future.

About eHealth, Inc.:

eHealth, Inc. (NASDAQ: EHTH) is the parent company of eHealthInsurance, thenation's leading online source of health insurance for individuals,families and small businesses. Through the company's website,, consumers can get quotes from leading healthinsurance carriers, compare plans side by side, and apply for and purchasehealth insurance. eHealthInsurance offers thousands of health plansunderwritten by more than 175 of the nation's leading health insurancecompanies. eHealthInsurance is licensed to sell health insurance in all 50states and the District of Columbia. eHealthInsurance and eHealth areregistered trademarks of eHealthInsurance Services, Inc.

About NFIB:

NFIB is the nation's leading small business association, with offices inWashington, D.C., and all 50 state capitals. Founded in 1943 as anonprofit, nonpartisan organization, NFIB gives small and independentbusiness owners a voice in shaping the public policy issues that affecttheir business. NFIB's powerful network of grassroots activists send theirviews directly to state and federal lawmakers through our uniquemember-only ballot, thus playing a critical role in supporting America'sfree enterprise system. NFIB's mission is to promote and protect the rightof our members to own, operate and grow their businesses. More informationabout NFIB is available online at

Forward-Looking Statements:

This press release contains forward-looking statements under the PrivateSecurities Litigation Reform Act of 1995. These include statementsregarding employers' ability to define and manage HSA contributions;employees' ability to open HSAs, research and apply for affordableinsurance, easily manage their HSA bank accounts online and utilize aneHealth-branded debit card; the benefits of the platform; the platform asan innovative, easy and cost-effective alternative to group healthinsurance; and the ability of the platform to help with healthcare costsand staying competitive in hiring and retaining employees. Theseforward-looking statements are inherently subject to various risks anduncertainties that could cause actual results to differ materially from thestatements made, including risks associated with adoption andimplementation of the platform; eHealth's dependence upon third partieswith respect to the HSA component of the platform and its ability tomaintain effective relationships with those parties; eHealth's andthird-party implementation of an e-Health-branded debit card;third-party allocation of resources; eHealth's dependence upon a singlebank to act as HSA custodian; the attractiveness of the platform; systemperformance, failures, malfunctions, bugs or capacity constraints;eHealth's success in training its customer care center with respect toHSAs; ecommerce security risks; insurance carrier system failure or processbreakdown; compliance with insurance, banking and other laws andregulations, including those relating to the sale of insurance to smallbusinesses; exposure under privacy and security laws; and exposure toadverse legal and regulatory actions and changes in laws and regulations.

Other factors that could cause results to differ are described in eHealth'smost recent periodic report as filed with the Securities and ExchangeCommission and available on the investor relations page of eHealth'swebsite at and on the Securities and ExchangeCommission's website at eHealth does not undertake anyobligation to update any forward-looking statement to conform the statementto actual results or changes in expectations.



(2) The Henry J. Kaiser Family Foundation, Health Insurance Coverage inAmerica, 2006, Health Insurance Coverage of Workers, Figure 4.1, 4.14

For more information about eHealth, please contact:
Brian Mast
Director of Public Relations
eHealth, Inc.
Email Contact
office: (650) 210-3149
cell: (415) 609-8494

For more information about NFIB, please contact:
Mike Diegel
National Media Director
National Federation of Independent Business
Email Contact
(202) 314-2004