eHealth Announces Appointment of Scott C. Sanborn as Chief Marketing and Revenue Officer

EVP Bruce Telkamp to Increase Focus on Business and Corporate Development

MOUNTAIN VIEW, CA -- (Marketwire) -- 11/24/08 -- eHealth, Inc. (NASDAQ: EHTH), parentcompany of eHealthInsurance, announced today that Scott C. Sanborn has beenappointed as chief marketing and revenue officer. Mr. Sanborn will overseeall major marketing and demand-generation functions, including traditionaland online marketing activities, partner management, public relations,customer care center operations, business analytics and product marketing.Mr. Sanborn starts today and will be based in eHealth's Mountain View,California headquarters. He will report directly to Gary Lauer, thecompany's chief executive officer.

With the expansion of the senior executive team, Bruce Telkamp, executivevice president of business operations, will become executive vice presidentof business and corporate development. Mr. Telkamp, who has been with thecompany for eight years, will transition his responsibilities in marketingand customer care center operations to Mr. Sanborn. Mr. Telkamp willcontinue his oversight of the company's business development, carrierrelations and legal departments, as well as lead the company's newcorporate development function.

Prior to joining eHealth, Mr. Sanborn served as chief marketing officer ofRedEnvelope, Inc., an e-commerce and catalog retailer of upscale gifts,from April 2007 to June 2008. Before joining RedEnvelope, Mr. Sanborn heldseveral senior marketing positions at Home Shopping Network, a televisionand internet retailer of consumer products, from December 2002 to April2007, including as senior vice president of marketing. Mr. Sanborn wasinstrumental in growing Home Shopping Network's online business, led anaward-winning creative team, and created a new brand position and identityfor the company. In addition to his role as senior vice president ofmarketing, Mr. Sanborn also held vice president of marketing positions atHome Shopping Network and for its online business. Prior to Home ShoppingNetwork, Mr. Sanborn worked in marketing and advertising agencies includingi-traffic/ in San Francisco, and Ammirati Puris Lintas inHolland. Mr. Sanborn holds a B.A. degree in English from Tufts University.

"Awareness is a major business priority at eHealth and we have moreopportunity now for visibility than we've ever had in the history of thecompany. Scott will play a critical role in driving new revenueopportunities, managing and expanding our customer base, and executingeffective and creative marketing programs," said Mr. Lauer. "Additionally,Bruce Telkamp will now be able to focus more of his time and attention todeveloping new business partnerships and strategic relationships for thecompany. Bruce's business operations and legal experience makes himuniquely qualified for this important and strategic responsibility."

"eHealth has a strong foundation of proven technology, seasoned leadershipand an established member base and has the potential to reach out to newaudiences and go deeper into existing customer segments. I'm excited aboutmy new role and working with the eHealth team to build on this foundationwith new market opportunities, satisfied customers and a more visiblebrand," said Mr. Sanborn.

About eHealth

eHealth, Inc. (NASDAQ: EHTH) is the parent company of eHealthInsurance, thenation's leading online source of health insurance for individuals,families and small businesses. Through the company's website,, consumers can get quotes from leading healthinsurance carriers, compare plans side by side, and apply for and purchasehealth insurance. eHealthInsurance offers thousands of health plansunderwritten by more than 180 of the nation's leading health insurancecompanies. eHealthInsurance is licensed to sell health insurance in all 50states and the District of Columbia. eHealthInsurance and eHealth areregistered trademarks of eHealthInsurance Services, Inc.

Forward-Looking Statements

This press release contains forward-looking statements under the PrivateSecurities Litigation Reform Act of 1995. These include statementsregarding strategies and objectives for future operations, futuremanagement roles, new revenue opportunities, development of new businesspartnerships and strategic relationships, effectiveness of marketingprograms, brand visibility and expansion of the customer base. Theseforward-looking statements are inherently subject to various risks anduncertainties that could cause actual results to differ materially from thestatements made, including those described in eHealth's most recentperiodic report as filed with the Securities and Exchange Commission andavailable on the investor relations page of eHealth's website and on the Securities and Exchange Commission'swebsite at eHealth does not undertake any obligation toupdate any forward-looking statement to conform the statement to actualresults or changes in expectations.

For more information, please contact:

Brian Mast
Director of Public Relations
eHealth, Inc.