Massachusetts Health Insurance Provider Fallon Community Health Plan Partners With eHealthInsurance

Health Insurance Provider Connects Massachusetts Residents to Coverage Through Leading Online Health Insurance Marketplace

MOUNTAIN VIEW, CA -- (Marketwire) -- 06/22/09 -- eHealth, Inc. (NASDAQ: EHTH), parentcompany of eHealthInsurance,today announced that it is entering the retail health insurance market in theCommonwealth of Massachusetts by offering 16 individual and family healthinsurance plans from Fallon Community Health Plan (FCHP) on its retailsite.

The individual and family health insurance plans from FCHP are the firsthealth insurance products to be made available in Massachusetts through and arenow currently available on the site. Residents of Massachusetts can alsoapply for health insurance from FCHP through the Worcester, Mass.-basedcompany's website, by contacting a local agent or broker, and through theMassachusetts Health Connector.

FCHP offers a range of Massachusetts health insuranceplans for purchase. Customers have the ability to select from one of twonetworks of doctors and hospitals where they can receive care. FCHP membersreceive many unique benefits and services, including a one-of-a-kindfitness reimbursement program that provides families up to $400 for healthyactivities (up to $200 for individuals); $0 copayments for routinephysicals and well-child care; preventive dental coverage and eye exams;free 24/7 access to health care professionals by phone or Web; free smokingcessation program; and free prenatal vitamins, car seat and other "littleextras" for expectant parents.

"By partnering with eHealth, we're making it even easier for individuals tofind health care coverage with Fallon Community Health Plan that fits theirneeds," said W. Patrick Hughes, Division President of Health PlanOperations, FCHP. "It's a great way to give Massachusetts residents evenmore options to shop for and purchase health insurance."

"The Commonwealth of Massachusetts continues to be an innovator in the wayit makes a range of health insurance options available to its residents.eHealth is pleased to now be playing a role in connecting residents tohealth coverage in this market," said Gary Lauer, eHealth President andCEO. "In doing so, it is important to partner with a seasoned, high-qualityprovider like Fallon Community Health Plan that recognizes the value inproviding residents of the commonwealth multiple paths to health coverage."

About Fallon Community Health Plan

Founded in 1977, Fallon Community Health Plan is a nationally recognized,not-for-profit health care services organization. From traditional healthinsurance products for all populations, to innovative health care programsand services for seniors, FCHP supports the diverse and changing needs ofall those it serves. FCHP has consistently ranked among the nation's tophealth plans, and is the only health plan in Massachusetts to have beenawarded "Excellent" accreditation by the National Committee for QualityAssurance for its HMO, Medicare Advantage and Medicaid products. For moreinformation, visit

About eHealth, Inc.:

eHealth, Inc. (NASDAQ: EHTH) is the parent company of eHealthInsurance, thenation's leading online source of health insurance for individuals,families and small businesses. Through the company's website,, consumers can get quotes from leadinghealth insurance carriers, compare plans side by side, and apply for andpurchase health insurance. eHealthInsurance offers thousands of healthplans underwritten by more than 180 of the nation's health insurancecompanies. eHealthInsurance is licensed to sell health insurance in all 50states and the District of Columbia. eHealthInsurance and eHealth areregistered trademarks of eHealthInsurance Services, Inc.

For media inquiries, please contact:
Brian Mast
Director of Public Relations
eHealth, Inc.
(650) 210-3149

Christine Cassidy
Director of Corporate Communications
Fallon Community Health Plan
(508) 368-9502